With An Eye To More Revenue, Foursquare Opens Its Ads Platform To All Small Businesses

When free app Foursquare announced an injection of $41 million from investors earlier this year, CEO and founder Dennis Crowley described how the new funds would help the mobile search and location-sharing platform move away from its perception as a simple "check-in app" and "get closer to being able to prove that there’s a real business here." A lot of that proof has been coming in the form of advertising on the service, and today the company is unveiling the latest development on that front: Foursquare Ads is now being opened up to advertisers of all sizes, targeting Foursquare's 40 million users worldwide.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/E4o7Uon91lc/
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